Our Story
In the late 80s I was slinging espresso at Arabica on Coventry in Cleveland. That place and that time was kind of like no other… IYKYK. Fast-forward to the summer of 2024 when I reconnected with an old friend from those days. He said “For you, it’s always been about coffee.” And something clicked. I bought a coffee roaster and cleaned out my garage so I could start roasting. I’ve moved out of that garage and into a commercial roaster in Chicago and launched Of Coarse to bring you seriously good coffee
Extraordinarily Good. Unapologetically Approachable.
Seriously? Yeah. We obsess over finding great beans, nailing the roast, and creating a cup that makes you stop mid-sip and say, “Damn, that’s good.” We take coffee seriously, just not ourselves.
Good? Actually we think it’s great but “seriously great coffee” didn’t sound as good. We wanted to bring you specialty coffee that is easy to enjoy without overthinking it. No gatekeeping, no pressure, no lectures on brew ratios (unless you really want them). We’re just here for people who love a great cup.
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