Why we don't use the "Fair Trade" label:
We don’t use the label because we actually choose to go beyond it. Here’s why:
Direct Impact: Many certifications require farmers to pay expensive fees just to join. We’d rather source from farms that put that money back into their workers and their equipment.
A Floor, Not a Ceiling: Fair Trade sets a minimum price to protect farmers from market crashes. Since we only buy Specialty Grade beans, we already pay significantly above Fair Trade prices. We’re rewarding skill, not just meeting a minimum.
Ethical Relationships: We focus on Ethically-Grown coffee. To us, that means supporting fair wages and land management that keeps a farm thriving for the next generation, not just the next harvest.
Our Philosophy: We believe in paying for quality. By paying premium prices directly to the people growing the good stuff, we make sure the farmers are rewarded for their hard work. It’s how we get a damn good cup every time.